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Anotace knihy

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top--quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller. * New topics covered include corporate social responsibility, new technology, ethics, strategic alliances, corporate parenting, diversification, and chaos/complexity theory. * Guides students through the literature with extensive editorial commentary. * Provides an ideal accompaniment to any major strategy textbook. * Also of interest to managers seeking to broaden their understanding of the strategic issues facing their organization.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategy Reader 2e
• Autor: Susan Segal-Horn
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 568
• EAN: 9781405126878
• ISBN: 1405126876
• ID: 04197154
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 940 g
• Rozměry: 245 × 171 × 25 mm
• Datum vydání: 24. September 2004

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