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Více informací o knize Strategy Making in a Crisis

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• Anotace
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Anotace knihy

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, "Strategy Making in a Crisis" will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategy Making in a Crisis
• Podnázev: From Analysis to Imagination
• Autor: Michael Gibbert
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9781848442405
• ID: 05104336
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 499 g
• Rozměry: 234 × 156 × 18 mm
• Datum vydání: 31. March 2010

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