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Anotace knihy

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Stakeholder Power
• Autor: Steven Walker
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 272
• EAN: 9780738206837
• ISBN: 0738206830
• ID: 04668175
• Nakladatelství: Perseus Books
• Hmotnost: 425 g
• Rozměry: 155 × 230 × 18 mm
• Datum vydání: 01. June 2002

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