Kód: 04266065
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entreprene ... celý popis
Nákupem získáte 183 bodů
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
1831 Kč
Osobní odběr Praha, Brno a 12903 dalších
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