Kód: 10972703

A New Brand World

Name: A New Brand World
Brand: PENGUIN GROUP USA
SKU: 10972703
Price: 501.00 CZK
Availability: InStock
Author: Scott Bedbury
ISBN: 9780142001905

Autor Scott Bedbury, Stephen Fenichell

Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 240
Nakladatelství: PENGUIN GROUP USA, 2003
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Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.