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Anotace knihy

This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design

• Plný název: Shockvertising
• Podnázev: Publicidad
• Autor: INSTITUTO MONSA DE EDICIONES S.A.
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9788415829102
• ID: 05049428
• Nakladatelství: Instituto Monsa de Ediciones
• Hmotnost: 926 g
• Rozměry: 252 × 212 × 15 mm
• Datum vydání: 07. November 2013

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