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Více informací o knize Process-based Strategic Planning

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Process-based Strategic Planning
• Autor: Rudolf Grünig, Richard Kühn
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 358
• EAN: 9783642167140
• ISBN: 3642167144
• ID: 05281272
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 682 g
• Rozměry: 167 × 244 × 26 mm
• Datum vydání: 03. December 2010

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