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Anotace knihy

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The 8th Edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation

• Plný název: Marketing Communications
• Autor: Chris Fill, Sarah Turnbull
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 816
• EAN: 9781292234977
• ISBN: 1292234970
• ID: 21950274
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1496 g
• Rozměry: 195 × 263 × 27 mm
• Datum vydání: 04. July 2019

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