Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire / Nejlevnější knihy
Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Kód: 01232368

Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Autor Paul Smith

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet point ... celý popis

694

Původní cena: 723 Kč

Ušetříte 29 Kč


Skladem u dodavatele
Odesíláme za 6-12 dnů
Přidat mezi přání

Mohlo by se vám také líbit

Darujte tuto knihu ještě dnes
  1. Objednejte knihu a zvolte Zaslat jako dárek.
  2. Obratem obdržíte darovací poukaz na knihu, který můžete ihned předat obdarovanému.
  3. Knihu zašleme na adresu obdarovaného, o nic se nestaráte.

Vzor darovacího poukazu pro tuto knihuVíce informací

Více informací o knize Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Nákupem získáte 69 bodů

Anotace knihy

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.§§ The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.§§ Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:§§ - Define culture and values§ - Engender creativity and innovation§ - Foster collaboration and build relationships§ - Provide coaching and feedback§ - Lead change§ - And more§§ Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics

694

Oblíbené z jiného soudku


Můžete nám věřit - jsme držiteli několika prestižních certifikátů dlouhodobé zákaznické spokojenosti.


Osobní odběr Praha, Brno, Ostrava, Olomouc, Plzeň, ČB a 1452 dalších

Copyright ©2008-17 nejlevnejsi-knihy.cz Všechna práva vyhrazenaMapa stránek


Můj účet: Přihlásit se

Doručení:

Unikátní knihkupectví s nejširší nabídkou knih v Česku. Navíc za skvělé ceny.

Nákupní košík ( prázdný )

Nakupte za 899 Kč a
máte doručení zdarma.

Nacházíte se: