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Více informací o knize Introduction to Cross-border E-commerce Ecosystem

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• Anotace
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Anotace knihy

This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Introduction to Cross-border E-commerce Ecosystem
• Autor: Xiaheng Zhang
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 300
• EAN: 9789819611645
• ID: 46823572
• Nakladatelství: Springer, Berlin
• Hmotnost: 586 g
• Rozměry: 235 × 155 mm
• Datum vydání: 18. May 2025

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