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Anotace knihy

E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: E-business
• Autor: Parag Kulkarni, Sunita Jahirabadkar, Pradip Chande
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 512
• EAN: 9780198069843
• ISBN: 0198069847
• ID: 04521047
• Nakladatelství: OUP India
• Hmotnost: 700 g
• Rozměry: 243 × 186 × 23 mm
• Datum vydání: 18. July 2013

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