Kód: 01219992
Provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. This title introduces relationships bet ... celý popis
Nákupem získáte 52 bodů
Provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. This title introduces relationships between branding, strategy, and corporate performance.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy
523 Kč
Osobní odběr Praha, Brno a 12903 dalších
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