Kód: 04145194
Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many ... celý popis
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Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy
2042 Kč
Osobní odběr Praha, Brno a 12903 dalších
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