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Více informací o knize Contemporary Wine Marketing and Supply Chain Management

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Anotace knihy

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Parametry knihy

Zařazení knihy Knihy v angličtině Technology, engineering, agriculture Industrial chemistry & manufacturing technologies Industrial chemistry

• Plný název: Contemporary Wine Marketing and Supply Chain Management
• Podnázev: A Global Perspective
• Autor: Daniel J. Flint, Paola Signori, Susan L. Golicic
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 245
• EAN: 9781137492425
• ISBN: 1137492422
• ID: 09380377
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 464 g
• Rozměry: 223 × 145 × 20 mm
• Datum vydání: 02. December 2015

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