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Anotace knihy

User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organisations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: The framework of user-driven product development; Information competencies demanded by user-driven product development; How to collaborate with users about new product projects; The user-interacting potential of information and web technologies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: User-Driven Product Development
• Podnázev: Creating a User-Involving Culture
• Autor: Kristina Risom Jespersen
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 184
• EAN: 9788759313374
• ISBN: 9788759313374
• ID: 06441636
• Nakladatelství: Samfundslitteratur
• Hmotnost: 314 g
• Rozměry: 229 × 164 × 11 mm
• Datum vydání: 10. March 2008

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