Kód: 16097696
Longevity Economy
Autor Joseph F. Coughlin
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 352
Nakladatelství: PublicAffairs,U.S., 2017
- Více informací o knize
647 Kč
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Více informací o knize Longevity Economy
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Anotace knihy
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
647 Kč
- Plný název: Longevity Economy
- Autor: Joseph F. Coughlin
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 352
- EAN: 9781610396639
- ISBN: 1610396634
- ID: 16097696
- Nakladatelství: PublicAffairs,U.S.
- Hmotnost: 570 g
- Rozměry: 163 × 241 × 35 mm
- Datum vydání: 07. November 2017
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