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Více informací o knize Tourism and Leisure Experience

• Parametry knihy
• Anotace
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Anotace knihy

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Tourism and Leisure Experience
• Autor: Michael Morgan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 264
• EAN: 9781845411480
• ISBN: 184541148X
• ID: 04272818
• Nakladatelství: Channel View Publications Ltd
• Hmotnost: 420 g
• Rozměry: 158 × 234 × 14 mm
• Datum vydání: 01. September 2010

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