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Více informací o knize Future of Service Post-COVID-19 Pandemic, Volume 2

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• Anotace
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Anotace knihy

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Plný název: Future of Service Post-COVID-19 Pandemic, Volume 2
• Podnázev: Transformation of Services Marketing
• Autor: Spring H. Han
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 272
• EAN: 9789813341333
• ISBN: 9813341335
• ID: 33447070
• Nakladatelství: Springer Verlag, Singapore
• Hmotnost: 576 g
• Rozměry: 241 × 160 × 20 mm
• Datum vydání: 11. February 2021

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