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Anotace knihy

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. "Strategic Thinking for the New Economy" shows that designing a successful strategy is a never-ending quest - and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A Bartlett, Henry Mintzberg, Richard T Pascale and C K Prahalad.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategic Thinking for the Next Economy
• Autor: Michael Cusomano, Michael A. Cusumano, Constantinos C. Markides
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 336
• EAN: 9780787957292
• ISBN: 0787957291
• ID: 04920389
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 512 g
• Rozměry: 229 × 153 × 21 mm
• Datum vydání: 25. May 2001

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