Mohlo by se vám také líbit

Více informací o knize Strategic Management

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 342 bodů

Anotace knihy

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategic Management
• Autor: Lucinda Becker
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 664
• EAN: 9781452234984
• ISBN: 1452234981
• ID: 01247114
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 1508 g
• Rozměry: 279 × 216 × 33 mm
• Datum vydání: 12. March 2013

Oblíbené z jiného soudku

---

---

---