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Více informací o knize Services Management: Pearson New International Edition

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Anotace knihy

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries

• Plný název: Services Management: Pearson New International Edition
• Autor: Jay Kandampully
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9781292042916
• ISBN: 1292042915
• ID: 02382313
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 798 g
• Rozměry: 276 × 216 × 13 mm
• Datum vydání: 01. November 2013

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