Kód: 19654974
Retail Disruptors
Autor Jan-Benedict Steenkamp, Laurens Sloot
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 264
Nakladatelství: Kogan Page Ltd, 2018
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Anotace knihy
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries
904 Kč
- Plný název: Retail Disruptors
- Autor: Jan-Benedict Steenkamp, Laurens Sloot
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 264
- EAN: 9780749483470
- ISBN: 9780749483470
- ID: 19654974
- Nakladatelství: Kogan Page Ltd
- Hmotnost: 420 g
- Rozměry: 158 × 234 × 15 mm
- Datum vydání: 03. October 2018
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