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Více informací o knize Real-Time Response Measurement in the Social Sciences

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Anotace knihy

Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, or debate. This approach has its limitations. Although we can learn if people like a particular stimulus as a whole we cannot tell which elements of the stimulus are responsible for the overall judgment. Real-time response (RTR) measurement provides this information. By recording individual spontaneous reactions to media messages on a second-by-second basis this technique offers unique insights into human information processing.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Real-Time Response Measurement in the Social Sciences
• Autor: Jürgen Maier, Michaela Maier, Marcus Maurer, Carsten Reinemann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9783631577431
• ISBN: 9783631577431
• ID: 10026949
• Nakladatelství: Peter Lang AG
• Hmotnost: 296 g
• Rozměry: 151 × 211 × 14 mm
• Datum vydání: 17. November 2009

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