Více informací o knize Rating the Audience

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 110 bodů

Anotace knihy

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Rating the Audience
• Autor: Mark Balnaves
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 296
• EAN: 9781849663410
• ISBN: 1849663416
• ID: 04351919
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 458 g
• Rozměry: 157 × 235 × 21 mm
• Datum vydání: 11. October 2011

Oblíbené z jiného soudku

---

---

---