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Více informací o knize Product Development Strategy

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Anotace knihy

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Product Development Strategy
• Podnázev: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes
• Autor: Mina Tajvidi, Azhdar Karami
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 198
• EAN: 9781137501370
• ISBN: 1137501375
• ID: 09238085
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 386 g
• Rozměry: 225 × 144 × 19 mm
• Datum vydání: 28. July 2015

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