Kód: 19773266
Myths of Marketing
Autor Grant Leboff
Provides a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, giving readers well-researched and practical insights to improve their own marketing practices. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 224
Nakladatelství: Kogan Page Ltd, 2020
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Anotace knihy
Provides a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, giving readers well-researched and practical insights to improve their own marketing practices.
Parametry knihy
525 Kč
- Plný název: Myths of Marketing
- Autor: Grant Leboff
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 224
- EAN: 9780749483913
- ISBN: 0749483911
- ID: 19773266
- Nakladatelství: Kogan Page Ltd
- Hmotnost: 388 g
- Rozměry: 236 × 163 × 14 mm
- Datum vydání: 03. January 2020
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