Mohlo by se vám také líbit

Více informací o knize Media, Persuasion and Propaganda

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 299 bodů

Anotace knihy

Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion, and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes. Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions, such as: How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Media, Persuasion and Propaganda
• Autor: Marshall Soules
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 304
• EAN: 9780748644162
• ISBN: 0748644164
• ID: 05166157
• Nakladatelství: Edinburgh University Press
• Hmotnost: 478 g
• Rozměry: 225 × 138 × 22 mm
• Datum vydání: 28. February 2015

Oblíbené z jiného soudku

---

---

---