Kód: 09083204
Media Economics
Autor Stuart Cunningham, Terry Flew, Adam Swift
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theor ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 192
Nakladatelství: Bloomsbury Publishing, 2015
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Anotace knihy
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.§
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
1319 Kč
- Plný název: Media Economics
- Autor: Stuart Cunningham, Terry Flew, Adam Swift
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 192
- EAN: 9780230293229
- ISBN: 0230293220
- ID: 09083204
- Nakladatelství: Bloomsbury Publishing
- Hmotnost: 250 g
- Rozměry: 212 × 129 × 10 mm
- Datum vydání: 01. May 2015
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