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Více informací o knize Marketing Unplugged - Spotting the Elephants in the Room

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Anotace knihy

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Marketing Unplugged - Spotting the Elephants in the Room
• Autor: SUMAN SRIVASTAVA
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 256
• EAN: 9789385523502
• ISBN: 9789385523502
• ID: 10930378
• Nakladatelství: Cinnamonteal Publishing
• Hmotnost: 313 g
• Rozměry: 229 × 152 × 16 mm
• Datum vydání: 06. April 2016

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