Kód: 16737017
Analysis of Theodore Levitt's Marketing Myopia
Autor Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 94
Nakladatelství: Macat International Limited, 2017
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Anotace knihy
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business studies: general
275 Kč
- Plný název: Analysis of Theodore Levitt's Marketing Myopia
- Autor: Monique Diderich
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 94
- EAN: 9781912127337
- ISBN: 9781912127337
- ID: 16737017
- Nakladatelství: Macat International Limited
- Hmotnost: 111 g
- Rozměry: 198 × 132 × 6 mm
- Datum vydání: 04. July 2017
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