Kód: 15707697
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on ... celý popis
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A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology and all topics supported by international case-studies.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
1399 Kč
Osobní odběr Praha, Brno a 12903 dalších
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