Kód: 06704700
Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on ... celý popis
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Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries.
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management
1460 Kč
Osobní odběr Praha, Brno a 12903 dalších
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