Kód: 06753774
Managing Quality Cultural Tourism
Autor Priscilla Boniface
This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 140
Nakladatelství: Taylor & Francis Ltd, 2012
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Anotace knihy
This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
1889 Kč
- Plný název: Managing Quality Cultural Tourism
- Autor: Priscilla Boniface
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 140
- EAN: 9780415642378
- ISBN: 9780415642378
- ID: 06753774
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 254 g
- Rozměry: 242 × 178 × 8 mm
- Datum vydání: 07. December 2012
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