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Více informací o knize Leveraging Japan - Marketing to the New Asia

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Anotace knihy

Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains the second largest market in the world and is the gateway for Western business moving into other Asian markets. Western companies will continue to stake and build their presence in Japan for three reasons: Japan's shift from a manufacturing to a consumer-driven economy creates unprecedented marketing opportunities; Japanese companies are among Asia's most significant players; and Japan gives insights into the evolution of emerging Asian markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Leveraging Japan - Marketing to the New Asia
• Autor: George Fields, Hotaka Katahira, Jerry Wind
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 356
• EAN: 9780787946630
• ISBN: 078794663X
• ID: 04697055
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 672 g
• Rozměry: 236 × 162 × 27 mm
• Datum vydání: 27. January 2000

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