Mohlo by se vám také líbit

Více informací o knize Kids and Branding in a Digital World

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 397 bodů

Anotace knihy

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Kids and Branding in a Digital World
• Autor: Barry Gunter
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 208
• EAN: 9780719097874
• ISBN: 9780719097874
• ID: 03016069
• Nakladatelství: MANCHESTER UNIVERSITY PRESS
• Hmotnost: 474 g
• Rozměry: 166 × 276 × 19 mm
• Datum vydání: 01. November 2015

Oblíbené z jiného soudku

---

---

---