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Více informací o knize How to Brand Nations, Cities and Destinations

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Anotace knihy

Place branding has rapidly emerged as a new and fascinating area, filled with challenges. This book guides the reader through the successes and failures, with practical advice.Place branding is a fairly new, but growing field which is attracting considerable interest. There are few comprehensive books on the subject. The authors are recognized as leading authorities in the field, regularly speaking and writing on the subject worldwide. The book includes great case studies and practical advice for the reader.Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: How to Brand Nations, Cities and Destinations
• Autor: Seppo Rainisto
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 202
• EAN: 9780230220928
• ISBN: 0230220924
• ID: 04039950
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 492 g
• Rozměry: 239 × 163 × 18 mm
• Datum vydání: 15. December 2008

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