Kód: 06742413
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Autor Ronald A. Nykiel
This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 376
Nakladatelství: Taylor & Francis Inc, 2007
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Anotace knihy
This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
2813 Kč
- Plný název: Handbook of Marketing Research Methodologies for Hospitality and Tourism
- Autor: Ronald A. Nykiel
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 376
- EAN: 9780789034267
- ISBN: 9780789034267
- ID: 06742413
- Nakladatelství: Taylor & Francis Inc
- Hmotnost: 700 g
- Rozměry: 216 × 156 × 23 mm
- Datum vydání: 13. August 2007
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