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Více informací o knize Handbook of Communication and Corporate Reputation

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Anotace knihy

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. * Definitive research collection for a fast-growing field * State-of-the-art communication studies insights on corporate reputation * Identifies and addresses the lacunae in the research literature * Features contributions by key international scholars * Applies new theoretical frameworks to corporate reputation

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Handbook of Communication and Corporate Reputation
• Autor: Craig E Carroll
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 650
• EAN: 9780470670989
• ISBN: 0470670983
• ID: 01254954
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 1304 g
• Rozměry: 179 × 252 × 42 mm
• Datum vydání: 17. May 2013

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