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Anotace knihy

Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.

Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all?

Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration.

Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.

Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers.

She breaks down the latest neuroscience so you can:

• Find and attract perfect customers and keep them interested.
• Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces.
• Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).

Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: Hack The Buyer Brain
• Autor: Kenda Macdonald
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 228
• EAN: 9781912713950
• ISBN: 1912713950
• ID: 42140765
• Nakladatelství: Kenda Macdonald
• Hmotnost: 301 g
• Rozměry: 210 × 148 × 12 mm
• Datum vydání: 01. May 2019

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