Kód: 02966229
Franchising Globally
Autor I. Alon
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 253
Nakladatelství: Springer Palgrave Macmillan, 2014
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Anotace knihy
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
2438 Kč
- Plný název: Franchising Globally
- Podnázev: Innovation, Learning and Imitation
- Autor: I. Alon
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 253
- EAN: 9781349315444
- ISBN: 1349315443
- ID: 02966229
- Nakladatelství: Springer Palgrave Macmillan
- Hmotnost: 417 g
- Rozměry: 235 × 155 × 15 mm
- Datum vydání: 14. January 2014
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