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Anotace knihy

Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Entrepreneurship Strategy
• Podnázev: Changing Patterns in New Venture Creation, Growth, and Reinvention
• Autor: Lisa Gundry, Jill R. Kickul
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 424
• EAN: 9781412916561
• ISBN: 1412916569
• ID: 04785106
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 946 g
• Rozměry: 254 × 177 × 31 mm
• Datum vydání: 26. September 2006

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