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Anotace knihy

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking
• Autor: Tom Monahan
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 272
• EAN: 9780471417422
• ISBN: 0471417424
• ID: 04890734
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 584 g
• Rozměry: 237 × 162 × 23 mm
• Datum vydání: 27. March 2002

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