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Anotace knihy

Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Price's revealing and challenging work examines this 'Discourse Power Address', whereby the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Providing a cross-disciplinary, original and clear-sighted contribution to the debate on language and power, the book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. The book will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Discourse Power Address
• Podnázev: The Politics of Public Communication
• Autor: Stuart Price
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 264
• EAN: 9780754648185
• ISBN: 0754648184
• ID: 04679695
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 650 g
• Rozměry: 234 × 156 mm
• Datum vydání: 28. December 2006

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