Kód: 16289330
Digital Analytics for Marketing
Autor Marshall Sponder, Gohar F. Khan
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 390
Nakladatelství: Taylor & Francis Ltd, 2017
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1829 Kč
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Nákupem získáte 183 bodů
Anotace knihy
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics p
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1829 Kč
- Plný název: Digital Analytics for Marketing
- Autor: Marshall Sponder, Gohar F. Khan
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 390
- EAN: 9781138190689
- ISBN: 9781138190689
- ID: 16289330
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 804 g
- Rozměry: 181 × 255 × 23 mm
- Datum vydání: 06. October 2017
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