Kód: 04894961
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of ... celý popis
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Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
2890 Kč
Osobní odběr Praha, Brno a 12903 dalších
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