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Anotace knihy

Research Paper from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers perception of fairness in revenue management.

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Zařazení knihy Knihy v angličtině Health & personal development Self-help & personal development Advice on careers & achieving success

• Plný název: Customer-Centric Revenue Management
• Podnázev: Requirements, Implementation, Application - a Critical Evaluation
• Autor: Shanin Schuessler
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 28
• EAN: 9783640921799
• ISBN: 3640921798
• ID: 01646023
• Nakladatelství: Grin Verlag
• Hmotnost: 45 g
• Rozměry: 216 × 140 × 2 mm
• Datum vydání: 25. May 2011

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