Kód: 01296547
Creativity and Advertising
Autor Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay sugge ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 186
Nakladatelství: Taylor & Francis Ltd, 2013
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Anotace knihy
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
1379 Kč
- Plný název: Creativity and Advertising
- Autor: Andrew McStay
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 186
- EAN: 9780415519557
- ISBN: 0415519551
- ID: 01296547
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 300 g
- Rozměry: 231 × 157 × 11 mm
- Datum vydání: 03. April 2013
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