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Více informací o knize Corporate Reputation, Brand and Communication

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation

• Plný název: Corporate Reputation, Brand and Communication
• Autor: Chris Fill, Stuart Roper
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 360
• EAN: 9780273727590
• ISBN: 0273727591
• ID: 01264214
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 768 g
• Rozměry: 264 × 195 × 16 mm
• Datum vydání: 16. February 2012

Oblíbené z jiného soudku

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