Kód: 13738380
Consumer Behaviour
Autor Gordon Foxall
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng m ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 206
Nakladatelství: Taylor & Francis Ltd, 2016
- Více informací o knize
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Anotace knihy
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1740 Kč
- Plný název: Consumer Behaviour
- Podnázev: A Practical Guide
- Autor: Gordon Foxall
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 206
- EAN: 9781138832398
- ISBN: 1138832391
- ID: 13738380
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 272 g
- Rozměry: 141 × 216 × 13 mm
- Datum vydání: 23. November 2016
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