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• Anotace
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Anotace knihy

Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes you through 26 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market and raise finance. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Business Plan Workbook
• Autor: Colin Barrow, Paul Barrow, Robert Brown
• Jazyk: Angličtina
• Vazba: Brožovaná
• EAN: 9780749472832
• ISBN: 0749472839
• ID: 02785458
• Nakladatelství: Kogan Page
• Hmotnost: 494 g
• Rozměry: 234 × 156 × 19 mm

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